The Cost of Bad Reviews

Did you know that even a single negative online review can cost the average business a horrific 30 customers? What are poor reviews costing your business?

Value of a Customer  Cost of Losing Customers AnnualMonthly
Amount of Average Sale No. of Negative Online Reviews 
No. of Sales per Year No of Lost Customers Per Review 
No. of Years a Customer     
Additional Customers Referrals/Year Lost Revenue (Yearly Cust Value) $0$0
% of referrals who become customers     
Gross Sales per Year per Customer$0 Lost Revenue (Lifetime Cust Value) $0 
Total Lifetime Value of a Loyal Customer$0     
* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service