[title size=”2″]What is the Lifetime Value of a Customer?[/title]
Before doing any marketing, it’s worth knowing the value of a typical customer. It’s OK spending $1,000 to get a customer if they’re worth $5,000 to you, but not if they’re only worth $500 over the long run.
[offlineclientcloserv2 ids=”customervalue”]
A: The average amount spent per visit by a customer
B: Average number of sales/visits per year for a single customer
C: The average length of time (in years) that a customer stays with you
D, E: Estimate the typical number of people that a customer might refer to you per year, and then a percentage figure for the number of those referrals who actually become customers.
Click “Calculate Lifetime Value”