The Value of a Good Reputation – Revenue Increase

Increasing the rating of your business (for example, the number of stars it receives in reviews) naturally makes your business more attractive to potential customers. But what is the improvement worth? What is the return on investment (ROI) on the cost of achieving that improvement?

Revenues AnnualMonthly
Current Sales Revenues $0
How Many Additional Stars? (1, 1.5, etc)  
Increased Revenue % (5-9%) *$0$0
    
Cost of Reputation Marketing  
Net Revenue Increase $0$0
    
Reputation Marketing ROI  0%
* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%